Frame Denim is Where All The Celebrities Buy Their Jeans

Like beauty brands or loungewear labels, the world does not lack in denim options. Although a rather simple fashion staple that’s been around for a century and a half, brands are always coming up with ways to reinvent the jean, be it in style, cut, color, or material. As someone who’s been pretty content buying her jeans at Zara, I never really understood why there was such a need for all this denim variety. What could possibly make one better than the other? That was until I visited the celeb-loved brand Frame in Soho. The sustainably run label creates high-quality jeans (amongst other ready-to-wear items) where all the pieces feel substantial just by first touch. In my latest quest for the higher-quality things in life, Frame has peaked my interest just by how significant all their materials feel. Clearly, a lot of love, care, and time was put into creating each and every one of their items. It’s why celebrities like Kendall Jenner, Bella Hadid, and Taylor Swift were one of the first to flock to their jeans, gracing their long legs in the comfort of the stretch denim from Frame.

More than just superior quality, the denim seem to fit even my tall body. Finally, a pair of jeans that don’t make me wish I was two inches shorter. Their cut makes me feel proud to be my height, and accentuate rather than mute my legs. When you’re done ogling at their jeans, you’ll be delighted to find a number of classic styles as well as unique statement pieces that you’re bound to fall in love with. I picked up this cashmere crewneck and admired this slouchy leather jacket before sauntering out of the store again.

Ranging between the $200 and $1,500 price range, it’s not the label for a quick shop but the label for those who appreciate everlasting materials and beautiful designs. It’s for anyone who is fed up with ephemeral trends and cheap fast fashion. It’s for those who are secure in their style and know what they buy now, they will wear for the next decade. If you find yourself falling into this category, shop my favorite looks below.